May 14, 2010

Generation X Marks The Spot — Sedona

Sedona, AZ, May 13, 2010 -- Sedona Arizona's real estate scene is experiencing a remarkable availability and generational switch. At issue is a steadily decreasing inventory of available land in Sedona. Perhaps because Russ Lyon Sotheby's International Realty of Sedona, has addressed these issues on their website, tech-savvy Gen X buyers are aware of this shifting Sedona market trend and have set their sights on the natural beauty of red rock country as their hip, new playground. Image-conscious Gen X buyers are attracted to the Sotheby's name. This is happily noted by local Russ Lyon Sotheby's real estate professional, Elisa Andreis of SedonaFineHome.com. As one of a limited number of Gen X'ers in realty, Elisa finds that the majority of her clients today are members of her age group. This comes as no surprise to Matthew Ferrara (CEO and marketing consultant to the real estate industry) of Matthew Ferrara & Co. who recently stated to a nationwide audience, "...the average first-time home buyer last year was nearly 24 years younger than the average real estate professional".

Sedona's available land is declining, primarily due to its proximity within national forests. Meanwhile, hip, young buyers of Generation X are choosing the former retirement community for its quality-centric lifestyle.
As currently zoned, the City's residential land will support a population of about 16,300. By 2020, residential lands will be 80% built out

In the past, Sedona was mainly a destination for retirees who gazed at the red rocks from the comfort of their living rooms and patios. Sedona's sunny, temperate weather appealed to them as an escape from other regions' climate extremes, in this country and around the world. Potential home buyers idled over the morning paper, looking through small-print type for Sedona real estate listings that interested them. They "hired" a real estate agent to guide them through agent-selected properties. These generations enjoyed technical innovations that included long-distance telephones and snail mail. Sedona seemed destined to remain the retirees' relaxation destination. Good-paying jobs were few, and commutes were long.

Today in Sedona, many potential real estate investors are young, trendy and athletic. These new buyers belong to Generation X. Ms. Andreis states, "65% of my own sales this last 12 months were to Gen X". Sedona is ideally suited to this group of image-centric contemporaries who values family life more than work. The community feels safe. The scenery is beautiful. The restaurants and cafes appeal to this smart generation, as do resident artists who contribute a bohemian touch. A sophisticated, international spirit adds to this ambience. There are many local cultural events that invite community participation.
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